

Initially the format had a lukewarm reception, but it soon increased in popularity, especially after the licensing deal. Some early examples of Memory Stick usage by third-party companies include Sharp's MP3 players, Alpine's in-dash players, and Epson's printers. Other companies were also licensees to the format. In October 1999, Sony licensed the technology to Fujitsu, Aiwa, Sanyo, Sharp, Pioneer and Kenwood, in a bid to avoid a repetition of the Betamax failure. The original Memory Stick, which was launched in October 1998, was available in capacities up to 128 MB. Despite this, Sony continued to support Memory Stick on certain devices. With increasing popularity of SD card, in 2010 Sony started to support the SD card format, which was seen as a Sony loss in the memory-card format war. In addition to the original Memory Stick, this family includes the Memory Stick PRO, a revision that allows greater maximum storage capacity and faster file transfer speeds Memory Stick Duo, a small-form-factor version of the Memory Stick (including the PRO Duo) the even smaller Memory Stick Micro ( M2), and the Memory Stick PRO-HG, a high speed variant of the PRO to be used in high-definition video and still cameras.Īs a proprietary format, Sony exclusively used Memory Stick on its products in the 2000s such as Cyber-shot digital cameras, Handycam digital camcorders, WEGA and Bravia TV sets, VAIO PCs, early Walkman digital audio players, and the PlayStation Portable handheld game console, with the format being licensed to a few other companies early in its lifetime.

The Memory Stick is a removable flash memory card format, originally launched by Sony in late 1998.


Memory Stick PRO, Memory Stick Duo, Memory Stick PRO Duo, Memory Stick PRO-HG Duo, and Memory Stick Micro From top to bottom: Memory Stick PRO, Memory Stick PRO Duo, Memory Stick Micro (M2)
